LOHAS - Lifestyles of Health and Sustainability
Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green"
ecological initiatives, and generally composed of a relatively upscale and well-educated population segment.
What are LOHAS?
Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in
the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market; and, a study by the Natural Marketing Institute showed
that in 2007, 40 million Americans were included within the LOHAS demographic.[citation needed] The author Paul H. Ray, who coined the term Cultural
Creatives in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous." Included
in the cultural creative demographic are consumers of New Age goods and services
This a definition from: Wikipedia, the free encyclopedia
So the consumer start to change his way of consuming, that's great!
LINKS:
• Lifestyles of Health and Sustainability - LOHAS
• 5 Rules for the LOHAS Market
• LOHAS Website in German
• Karma Konsum (German)
Chung
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